The information we learn from customers helps us personalize and continually improve your shopping experience at FRfactorydirect.com. Here are the types of information we gather.

Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you and communicating with you.

Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your web browser accesses FRfactorydirect.com or advertisements and other content served by or on behalf of FRfactorydirect.com on other web sites.

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and storage of items in your Shopping Cart between visits.

The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the Web site of its manufacturer. However, because cookies allow you to take advantage of some of FRfactorydirect.com's essential features, we recommend that you leave them turned on.

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with subsidiaries Factory Direct Shippers, LLC. controls that either are subject to this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy.

Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), and processing credit card payments. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy (unless, of course, the customer consents otherwise). Also, in the unlikely event that FRfactorydirect.com, or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

Protection of FRfactorydirect.com and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of FRfactorydirect.com, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Policy.

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Additionally, we only save the last 4 digits and expiration date of your credit card number. Your card's security code is not saved.

FRfactorydirect.com does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use FRfactorydirect.com only with the involvement of a parent or guardian.

If you choose to visit FRfactorydirect.com, your visit and any dispute over privacy is subject to this policy and our Acceptable Use Policy, including limitations on damages, resolution of disputes, and application of the law of the state of Wisconsin.

If you have any concern about privacy at FRfactorydirect.com, please contact Customer Service with a thorough description, and we will try to resolve it.

Our business changes constantly, and our Privacy Policy and the Acceptable Use Policy will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.